Jun 22, 2009

Defining a leader

Recently I've found the following quote from this page:
The team of more than 600 professionally trained consultants is three times larger than that of any other competitor, and makes the company a leader in the constantly developing Bulgarian market.

So from a pure economic/business perspective, how do you define a leader? Is it in terms of sales? Is in terms of customers? Is it in terms of capability/throughput? Or is it simply in terms of head count?

The thought that provoked this post are simply this: many companies these days present themselves as leaders in something. Whether it's technology, ability to handle big projects, or throughput, everyone these days claims the to be a leader. As D says, they could be leaders in one thing compared to their competitors, but lack in something else.

I think marketing is trying to get a competitive advantage once again. ;)

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